Seasonal Content Marketing So Fun, It's Scary

Seasonal Content Marketing So Fun, It’s Scary




I write a lot of articles, blogs, newsletters, infographic copy — you name it, I write it. But perhaps one of the things I enjoy most is taking a topic and putting a fun seasonal twist on it. Readers really appreciate and trust brands that provide them with valuable information, especially if they can do […]






No Big Deal... Just My Mug in Times Square

No Big Deal… Just My Mug in Times Square




So this happened… This past May, I was the featured guest on Profnet’s #Connectchat on Twitter. The topic was “A Day in the Life of a Freelance Writer.” I enjoyed taking part and fielding really great questions from my writing peers in 140 characters. But most of all, I got a kick out of the […]






Want to be a Freelance Writing Success? Develop These 6 Attributes

Want to be a Freelance Writing Success? Develop These 6 Attributes




I recently took part in a webinar hosted by Profnet’s Evelyn Tipacti, in which myself and ASJA president Randy Dotinga shared some tips for “Breaking into Freelance Writing.” Go check it out (Bonus: you’ll get to hear my Brooklyn accent in all its glory!). In the meantime, I wanted to share a few more follow […]






Freelance Writing Lessons of the Week




Some business lessons I’ve learned during my freelance writing and content marketing adventures this week… Get on Google+ I had the pleasure of speaking with some really excellent experts for an article about why content marketers need to be on Google+ for The Content Strategist. I guess I kind of knew that I should be […]






After Boston, Is There Any Turning Back?

After Boston, Is There Any Turning Back?




Like most people, I was elated over the weekend to learn that the terror is over in Boston. But I was foolish last week. I tried to shield my kids from the horrible Boston marathon bombings and the aftermath. I say I’m foolish because my oldest is 8 — just like Richard Martin was — […]






RIP Mayor Koch, My First Boss




New York City Mayor Ed Koch gave me my first job. You see, we were in the middle of a water shortage in the early 1980s, and he took to the TV to appoint all New York City children his deputy mayors. This was the closest thing I could find on YouTube about the Save […]






A Few More Bullet Points on Gun Control

A Few More Bullet Points on Gun Control




So I wrote this: The President is Right on Target With Gun Law Legislation. I needed to share my thoughts about gun control, and many of my fellow parents have reached out to tell me they agree with my feelings on the matter. I might not have felt so strongly about it, had it not […]






Taking Care of Our Own: Staten Island Strong!

Taking Care of Our Own: Staten Island Strong!




I’ve often heard Staten Islanders say we live in the “Forgotten Borough,” and to some extent, it’s true. In the first couple of days after Sandy left a path of destruction all up and down the Northeast coast, most of what was shown on the news was about the ravaged Jersey Shore and the flooded […]