Portfolio

The Content Strategist

Brands Embrace Facebook ‘Look Back’ Parodies


From the savvy brands that capitalized on the movement to the just-for-fun parodies, here are a few of our favorites.
Click here to view the article online

Ban Bossy Campaign Shows Branded Content Who’s Boss


Here’s a look at how and why Ban Bossy has everyone buzzing about language.
Click here to view the article online

Really Annoying Things People Say to Freelancers


Sometimes, the things people say to freelancers are downright insulting, maddening, or maybe just annoying, as these writing pros share.
Click here to view the article online

How to Develop a Great Branded Podcast


Tips from successful podcasters on how to get started.
Click here to view the article online

Chobani’s Healthy Content Mix is Good for Business


How the number one Greek yogurt maker in America, has positioned itself as a lifestyle brand.
Click here to view the article online

4 Steps to Finding the Right Audience for Your Content


When it comes to developing a content vision for a brand, content marketing pros say it’s crucial to intimately know who the reader is first, so the message can find them.
Click here to view the article online

ReadrBoard: Getting Past ‘Like’


An inside look at a new social tool.
Click here to view the article online

Where Credit is Due: AmEx is Card King on Twitter


A case study on AmEx's Twitter brand strategy.
Click here to view the article online

Best Practices for Using Stock Photos When Blogging


Some rules to blog by.
Click here to view the article online