What industries benefit from a digital experience platform?

A digital experience platform (DXP) can benefit any brand that engages with customers across multiple digital touchpoints like mobile apps, emails, chatbots, websites and social media. For some industries, however, investing in a DXP may be even more important for long-term success.

Here’s a look at what a digital experience platform actually is, some of its benefits, and the top industries that can benefit from using one.

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