Beyond articles and blogs, content comes in many shapes and sizes. More and more, brands are realizing that visually-driven infographics and long-form thought leadership content can provide a lot of value and help them stand out from their competitors.
As such, I have created many of these digital assets to help clients make B2B connections, or to reach their customers in new ways. My “digital deliverable” expertise includes:
Infographic Copy
Infographics mustn’t be wordy, but they still need to be able to convey your message. From humorous “memes” to data-driven info-packed graphics, hire me to do your copywriting, and I’ll even collaborate with your designer to bring the concept to life.
Sample:
Monster.com: "What Recruiters Think"
Ebooks
Ebooks are often used as gated assets because they are high value. If you’re going to embark on a project of this magnitude (usually in the 3000-5000 word range), you want to make sure you hire a reliable writer.
Samples:
Monster.com: "How to Win the War for Tech Talent"
Benify: “Financial Wellness: The Topic You Can’t Afford to Ignore"
Guides and White Papers
From how-to, product, and best practices guides to tactical white papers, long-form content can showcase your brand’s thought leadership and help move customers along the sales funnel.
Sample:
U.S. News & World Report: "The Best Credit Card Processing Companies of 2020"
This guide project included the main article, as well as 10 in-depth credit card processing company profile pages.