For healthcare organizations, it’s never been more important to undergo a digital transformation. From improving patient experiences to brand affinity to equitable healthcare access, exceptional digital content experiences increasingly play a key role in delivering care.

A digital experience platform (DXP) can benefit any brand that engages with customers across multiple digital touchpoints like mobile apps, emails, chatbots, websites and social media. For some industries, however, investing in a DXP may be even more important for long-term success. Here’s a look at what a digital experience platform actually is, some of…